We value intentional relationships focused on mutual passions.
We count on being driven, resourceful, and detail-oriented in order to succeed.
We are passionate about interpreting beauty in the everyday.
We believe in encouragement that empowers an entrepreneurial spirit.
Sweet Root Village began over a glass of wine and dreams of a creative and wonderful future doing what we love most: floral design and photography. These two creative outlets merged our individual passions and have grown to be inseparable from who we are. Our studio space in Alexandria, VA is where all the magic happens. We have an amazing team that shares our passion for life and for people, and we couldn’t be more grateful for the bonds we’ve formed and friendships made with all sorts of amazing couples over the years! Est. 2010
Lauren loves olives, vintage glassware, and math. You will find her knee deep in spreadsheets and finances to unwind from a stressful day. She is the ultimate problem solver and can always seem to make a near impossible situation not quite so impossible. She has rocking style, can efficiently pack a car like none other, and does not sleep enough. Her favorite flower is a daffodil, she scores the most amazing vintage pieces when thrifting, and she loves pouring milk over her ice cream.
Her real life consists of marriage to a man fondly known as @kirkwhodoesnthaveaninstagram with her two boys, Walter and Nelson, and a stubborn fox hound named Lou in their DC home. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)
Rachel loves laughing, organizing, and cloth napkins. You will find her eating frozen grapes while watching Netflix or reading a good book to unwind from a stressful day. She tends to obsess over the smaller details and thrives in the presence of other people. She blogs all the things, wishes she had an endless budget for endless gatherings all the time, and does not sleep enough. Her favorite flower is usually a ranunculus, she ends too many email sentences in exclamation points, and she loves coffee ice cream with root beer.
Her real life consists of marriage to an Italian man @hopskotchradio with their little ones, Amelia and Jude Baer, and their beta fish "Water" in a townhouse in the Virginia suburbs. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)
Rachele loves whales, corgis, and denim. She is a rockstar in all things and a super spirit-lifter who joined Sweet Root early 2014. We literally have no idea how we are so lucky to have her as part of our team! She works really hard in the studio and at weddings, always with a hand in everything. She is such a wonderful designer. Her favorite flower is a tulip, she has a pretty gnarly roundhouse kick, and she prefers ice cream loaded with all the sprinkles.
Her real life consists of marriage to a nerdy ginger in a sweet DC home just a few blocks from Lauren with their littlest baby love, Weston, as well as their crazy kitty Chi Chi and dopey pup Skwert dog. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)
Elizabeth loves big open skies, plants of all kinds, and adventures with friends. Her thoughtfulness and positivity plays a huge role in our day to day. She joined Sweet Root late 2018! She manages studio operations, is a powerhouse designer, our every day encourager and cheerleader, super detail oriented, and keeps our brains focused. Her favorite flower is a poppy, she has hiked on every trail of Mount Lemmon, and she prefers mint chocolate chip ice cream – and in a cone, because it's less serious.
Her real life consists of apartment living a few streets away from Rachel in the Virginia Suburbs with her two rescue pups named Eli and Gus, and a furry and feisty cat named Maggie with as many outdoor adventures as she can pack in! (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)
Hannah loves pour over coffee, anything plaid, and hiking with friends. She is a huge science nerd and has a degree in biology and came to us from a stint with a public health fellowship with the CDC. She officially joined Sweet Root early 2019 after completing the Sweet Root Internship program in 2018! She is organized as all get out, picked up floral design so naturally, and is a bubble of sunshine in the studio. Her favorite flower is a red poppy, she is really good at sudoku puzzles, friends say she is a good listener, and she prefers coffee ice cream with rainbow sprinkles in a waffle cone.
Her real life consists of apartment living with a crew of super cool roommates, visiting family and friends in Pennsylvania, and working part time for the amazing Mallory Shelter Jewelry store in Union Market, DC. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)
Jon loves woodworking, hockey, music, and whiskey. He is easy going, likes to drive with the windows down, and is always up for every new project we toss his way at the warehouse. He manages all the inventory and all warehouse activities. He majored in biology and crime scene investigation. He officially joined Sweet Root late 2018 after nearly three years of working as a breakdown manager on monthly events! He is organized, efficient, and super detail orientated. His favorite flower is a star of bethlehem, he is really good at basically everything, friends say he is steadfast and reliable, and he prefers rainbow sherbet because it reminds of his grandma.
His real life consists of apartment living with his incredible girlfriend of seven years with their two cats, Oliver and Pixie. (photographed by Kim Branagan)
No such thing as a bad idea if it leads to new and exciting challenges.
Spending every meaningful moment with your people.
Bring on the floral cape. All the better to fight crime with.
I mean, really. Who doesn’t want to be encircled by flowers?
Give us any ceiling and we’ll figure out a way to get flowers up there.
Fantastic conversation, intimate candlelight, and endless design options.
We have a sweet production warehouse in Alexandria, Virginia. It constantly fluctuates between tidy and disastrously messy depending on what sort of projects and weddings we are working on. We love hosting gatherings and shoots here and love having a bunch of other small business owners in the building to share our
days with. Shoot us an email at firstname.lastname@example.org and
come grab some coffee with us