We believe in challenging social norms around
work-life balance, motherhood, and small business community.

Sweet Root Village began over a glass of wine and dreams of a creative and wonderful future doing what we love most: floral design and building community. Our studio space in Alexandria, VA is where all the magic happens. We have an amazing team that shares our passion for life and for people, and we couldn’t be more grateful for the bonds we’ve formed and friendships made over the years! Est. 2010


We prioritize intentional relationships focused on mutual passions.
We strive to adapt by being driven, resourceful, and detail-oriented, to be better today than yesterday. 
We are passionate about finding joy and incorporating gratitude in the everyday.
We believe in encouragement that empowers an entrepreneurial spirit.
We unapologetically intertwine our families with our business.

Investing in our company also means supporting our priorities for our team –– We are always straining to provide a better and well maintained work life balance for our team members, we offer health care and 401k options, unlimited sick days, fully paid family leave time for birth and adoption, we invest in varied avenues towards our team's continued education, and giving back to our community and the things important to our team members. Creating a safe and joy filled space is a challenge we are consistently tackling and we are grateful for the incredible clients we get to create for and vendor partners we work alongside as they are all playing an active role in helping us meet and maintain this vision for our flower family. 



Lauren loves olives, vintage glassware, and math. You will find her knee deep in spreadsheets and finances to unwind from a stressful day. She is the ultimate problem solver and can always seem to make a near impossible situation not quite so impossible. She has rocking style, can efficiently pack a car like none other, and does not sleep enough. Her favorite flower is a daffodil, she scores the most amazing vintage pieces when thrifting, and she loves pouring milk over her ice cream.

Her real life consists of DC living with her husband, Kirk, with their two boys, Walter and Nelson. (photographed by Kir2ben)

meet rachel



Rachel loves laughing, organizing, and cloth napkins. You will find her eating frozen grapes while watching Netflix or reading a good book to unwind from a stressful day. She tends to obsess over the smaller details and thrives in the presence of other people. She blogs all the things, wishes she had an endless budget for endless gatherings all the time, and does not sleep enough. Her favorite flower is usually a ranunculus but also maybe an iris or a novelty tulip, she ends too many email sentences in exclamation points, and she loves vanilla chip ice cream doused in chocolate almond milk.

Her real life consists of Virginia suburb living with her husband, Thomas, and their little ones, Amelia and Jude. No pets. Just a life-sized Yoda? (photographed by Kir2ben)

meet hannah

floral manager,
lead designer


Hannah loves pour over coffee, anything plaid, and hiking with friends. She is a huge science nerd and has a degree in biology and came to us from a stint with a public health fellowship with the CDC. She officially joined Sweet Root early 2019 after completing the Sweet Root Internship program in 2018! She is organized as all get out, picked up floral design so naturally, and is a bubble of sunshine in the studio. Her favorite flower is a sweet pea, she is really good at sudoku puzzles, friends say she is a good listener, and she prefers coffee ice cream with rainbow sprinkles in a waffle cone.

Her real life consists of Virginia suburbs living with a crew of roommates, visiting family in Pennsylvania, and hopping to the beach down south whenever time allows. (photographed by Kir2ben)

meet joe

warehouse manager


Joe loves all things coffee, eating food (but vegetarian), and the color blue. He is loyal to a fault, knows the lyrics to every song on the top 40 list, and is known to be a "neat freak". He joined Sweet Root the very beginning of 2020 after about two years of working as a breakdown manager on events! He now manages all inventory and warehouse activities. He is organized, driven, and super detail orientated. His favorite flower is a lotus, he always looks for ways to bless his family, nothing will stop him from "busting a move" whenever there is music playing, and he prefers Ben and Jerry's Strawberry Shortcake ice cream in a dish with a cone on top.

His real life consists of condo living in Virginia with his husband, Osmin, and their two French Bulldog pups Xander and Peanut. (photographed by Kir2ben)

meet daylen

lead designer


Daylen loves french press coffee, brunch culture, and art that stops people and becomes a conversation. He is a serial chips-and-salsa-eater, a positivity engager full of witty one-liners, and a pastryoholic. He officially joined Sweet Root towards the beginning of 2020 to design and dream up fantastic installations! Dancing for over 15 years, he has performed for crowds of over 30,000 people in 30 different states. He  grew up in a small Wyoming town nestled in the heart of the Sinks Canyon State Park, his family has a pet llama named Punky, his favorite flower is bougainvillea, and he prefers mint chocolate chip ice cream in any way, shape, or form.

His real life consists of DC Metro area living with his dog Stromboli exploring a his city after relocating from Dallas, Texas. (photographed by Kir2ben)

meet amy

lead designer


Amy loves running and traveling. Having previously worked as a licensed speech pathologist, specifically for children with special needs, she then joined the Sweet Root team towards the end of 2021 after an internship to design and lead event teams! She is a joyful spirit, always excited to learn and pays close attention to all the little details. She grew up in Texas before relocated to the DC area, her favorite flower is a tulip in all its varied colors and shapes, and she prefers seasonally classic ice cream flavors in a waffle cone.

Her real life consists of DC Metro area living with roommates exploring the city and spending time with friends. (photographed by Kir2ben)

meet milo

warehouse assistant


Milo loves music, mixing, reading, and exercising. He has spent many years working in a variety of areas of the music industry and he's also been working events with Sweet Root for a long time! He officially joined the Sweet Root team at the beginning of 2022 after helping during a super busy season with the team in 2021. He is an even keel personality, always learning and keeping things running smoothly in the studio. In his free time you'll find him going on bike rides or spending time outdoors. His favorite flower is a dahlia and he prefers coffee ice cream.

His real life consists of DC Metro area living and working, playing guitar, going on walks, and hanging out with friends.

meet amelia

lead designer


Amelia loves dessert, cats, and every color of the rainbow. She has a passion for formula based creativity, hence a history of wedding planning and she joined the Sweet Root team towards the beginning of 2022. She enjoys bingeing True Crime and baking in her free time and her biggest super power is making something out of nothing. Her favorite flower is a sweet pea and she prefers amaretto cherry chocolate chip ice cream.

Her real life consists of settling in as a new DC resident adventuring with her husband, Andrew, and her son, Cohen. Followed around by a dog and a cat.

meet lauren

No such thing as a bad idea if it leads to new and exciting challenges.

doing big differently

Spending every meaningful moment with your people.

intimate events


Bring on the floral cape. All the better to fight crime with.

awesome corsages


I mean, really. Who doesn’t want to be encircled by flowers?



Give us any ceiling and we’ll figure out a way to get flowers up there.

great ceilings


Fantastic conversation, intimate candlelight, and endless design options. 

long tables

a few of our favorite things



our studio

We have a sweet production warehouse in Alexandria, Virginia.
It constantly fluctuates between tidy and disastrously messy depending on what
sort of projects and weddings we are working on. We love hosting gatherings and
shoots here and love having a bunch of other small business owners in the building
to share our days with. Daily life usually consists of family style lunches, babies,
stacks of coffee mugs, dogs, and the like. Shoot us an email at and come grab some coffee with us.


When I'm not traveling or photographing, I can be found curled up on our coach with a candle lit, enjoying a glass of deep red wine with my husband.

in my spare time

Fashion is my first love, and still informs my shooting style, my approach to posing, and my tendency towards editorial imagery, layers, and texture.

in my spare time


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