We believe in challenging social norms around
work-life balance, motherhood, and small business community.
Sweet Root Village began over a glass of wine and dreams of a creative and wonderful future doing what we love most: floral design and building community. Our studio space in Alexandria, VA is where all the magic happens. We have an amazing team that shares our passion for life and for people, and we couldn’t be more grateful for the bonds we’ve formed and friendships made over the years! Est. 2010
MEET THE VILLAGE
We prioritize intentional relationships focused on mutual passions.
We strive to adapt by being driven, resourceful, sustainable, and detail-oriented, to be better today than yesterday.
We are passionate about finding joy and incorporating gratitude in the everyday.
We believe in encouragement that empowers an entrepreneurial spirit.
We unapologetically intertwine our families with our business.
Investing in our company also means supporting our priorities for our team –– We are always straining to provide a better and well maintained work life balance for our team members, we offer health care and 401k options, unlimited sick days, fully paid family leave time for birth and adoption, we invest in varied avenues towards our team's continued education, and giving back to our community and the things important to our team members. Creating a safe and joy filled space is a challenge we are consistently tackling and we are grateful for the incredible clients we get to create for and vendor partners we work alongside as they are all playing an active role in helping us meet and maintain this vision for our flower family.
about each member of the team
learn more about each person on the team:
lauren
meet
RACHEL
meet
HANNAH
meet
JOSEPH
meet
AMELIA
meet
HOPE
meet
LAUREN
meet
co-founder
lauren
anderson
Lauren loves olives, vintage glassware, and math. You will find her knee deep in spreadsheets and finances to unwind from a stressful day. She is the ultimate problem solver and can always seem to make a near impossible situation not quite so impossible. She has a knack for plants, can efficiently pack a car like none other, and does not sleep enough. Her favorite flower is a daffodil, she scores the most amazing vintage pieces when thrifting, and she loves pouring milk over her ice cream.
Her real life consists of DC living with her husband, Kirk, their two boys, Walter and Nelson, and their goldendoodle, Tina. (photographed by Nikki Daskalakis | Makeup by Caitlyn Meyer)
meet rachel
co-founder
Rachel
Bridgwood
Rachel loves reading, organizing, and charcuterie boards. You will find her devouring sunflower seeds binge watching Netflix or deep in a good book to unwind from a stressful day. She tends to obsess over the smaller details and thrives in the presence of other people. She blogs and instagrams all the things, spends way too much time at the movie theater, and does not sleep enough. Her favorite flower is usually a ranunculus but also maybe an iris or a novelty tulip, she ends too many email sentences in exclamation points, and she loves vanilla chip ice cream doused in chocolate almond milk.
Her real life consists of Virginia suburb living with her husband, Thomas, and their kiddos, Amelia and Jude. No pets. Just a life-sized Yoda? (photographed by Nikki Daskalakis | Makeup by Caitlyn Meyer)
meet hannah
floral manager,
lead designer
HANNAH
MCCARRIER
Hannah loves pour over coffee, anything plaid, and hiking with friends. She is a huge science nerd and has a degree in biology and came to us from a stint with a public health fellowship with the CDC. She officially joined Sweet Root early 2019 after completing the Sweet Root Internship program in 2018! She is organized as all get out, she bleeds black and yellow for the Steelers, and keeps things moving smoothly in many areas of the business. Her favorite flower is a sweet pea, she is really good at sudoku puzzles, and she prefers coffee ice cream with rainbow sprinkles in a waffle cone.
Her real life consists of Virginia living with a crew of roommates, visiting family in Pennsylvania, and hopping to the beach down south whenever time allows. (photographed by Nikki Daskalakis | Makeup by Caitlyn Meyer)
meet joe
warehouse manager
JOSEPH
MOSCHELLA
Joe loves all things coffee, eating food (but vegetarian), and the color blue. He is loyal to a fault, knows the lyrics to every song on the top 40 list, and is known to be a "neat freak". He joined Sweet Root the very beginning of 2020 after about two years of working as a breakdown manager on events! He now manages all inventory and warehouse activities. He is organized, driven, and super detail orientated. His favorite flower is dahlias, he always looks for ways to bless his family, nothing will stop him from "busting a move" whenever there is music playing, and he prefers vanilla soft serve in a cup with cookie dough and marshmallow toppings.
His real life consists of condo living in Virginia with his husband, Osmin, and their two French Bulldog pups, Xander and Peanut. (photographed by Nikki Daskalakis | Made up by Caitlyn Meyer)
meet amelia
lead designer
AMELIA
COULOMB
Amelia loves dessert, cats, and every color of the rainbow. She has a passion for formula based creativity which has shown up in multiple areas of the events industry (previously in wedding planning) and she joined the Sweet Root team towards the beginning of 2022. She enjoys bingeing True Crime and baking in her free time and her biggest super power is making something out of nothing. Her favorite flower is an Icelandic poppy and she prefers amaretto cherry chocolate chip ice cream.
Her real life consists of adventuring in Northern Virginia Living and with her husband, Andrew, her son, Cohen, and another little one on the way. Followed around by a dog and a cat. (photographed by Nikki Daskalakis | Hair and Makeup by Caitlyn Meyer)
meet hope
lead designer
Hope
becker
Hope loves spicy margaritas, a good deep clean, and farmer's markets. Having previously worked as a pediatric nurse, she joined the Sweet Root team towards the middle of 2022 after a Spring internship to design and lead event teams. She brings a healthy dose of humor and fun to the team! She spends lots of her time baking and listening to podcasts. Her love language definitely centers around clever greeting cards and fancy stationary. She grew up in Pennsylvania before relocating to the DC area, her favorite flower is a dahlia, and she prefers vanilla soft serve ice cream with hot fudge in a cup.
Her real life consists of Virginia suburbs living with her husband, Bryon, and dog, Maya. (photographed by Nikki Daskalakis | Makeup by Caitlyn Meyer)
meet lauren
lead designer
LAUREN
TRUE
Lauren loves chips and guac, tequila drinks (hello palomas), and spending time at the beach. Having previously studied interior design, she worked in TV Commercial Production before moving towards the event industry! She has freelanced with Sweet Root since 2015 before joining the team towards the beginning of 2024. She spends lots of her time laughing to herself over cat videos and enjoys true crime shows and podcasts. She will find a reason to celebrate anything, loves traditions and themes, her favorite flower is Icelandic poppies, and she prefers ice cream in any form or variety of chocolate peanut butter.
Her real life consists of DC living with her husband, Peter frequenting new restaurants and playing nerdy board games with friends. (photographed by Nikki Daskalakis | Makeup by Caitlyn Meyer)
meet lauren
No such thing as a bad idea if it leads to new and exciting challenges.
doing big differently
Spending every meaningful moment with your people.
intimate events
five
Bring on the movement, the dynamic color, and all the texture.
awesome
BOUQUETS
four
I mean, really. Who doesn’t want to be encircled by flowers?
arbors
three
Give us any ceiling and we’ll figure out a way to get flowers up there.
great ceilings
two
Fantastic conversation, intimate candlelight, and endless design options.
long tables
a few of our favorite things
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our studio
We have a sweet production warehouse in Alexandria, Virginia.
It constantly fluctuates between tidy and disastrously messy depending on what
sort of projects and weddings we are working on. We love hosting gatherings and
shoots here and love having a bunch of other small business owners in the building
to share our days with. Daily life usually consists of family style lunches, babies,
stacks of coffee mugs, dogs, and the like. Shoot us an email at
thevillage@sweetrootvillage.com and come grab some coffee with us.
visit
When I'm not traveling or photographing, I can be found curled up on our coach with a candle lit, enjoying a glass of deep red wine with my husband.
in my spare time
Fashion is my first love, and still informs my shooting style, my approach to posing, and my tendency towards editorial imagery, layers, and texture.
