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We believe in challenging social norms around
work-life balance, motherhood, and small business community.

Sweet Root Village began over a glass of wine and dreams of a creative and wonderful future doing what we love most: floral design and building community. Our studio space in Alexandria, VA is where all the magic happens. We have an amazing team that shares our passion for life and for people, and we couldn’t be more grateful for the bonds we’ve formed and friendships made over the years! Est. 2010

MEET THE VILLAGE

We prioritize intentional relationships focused on mutual passions.
We strive to adapt by being driven, resourceful, and detail-oriented, to be better today than yesterday. 
We are passionate about finding joy and incorporating gratitude in the everyday.
We believe in encouragement that empowers an entrepreneurial spirit.
We unapologetically intertwine our families with our business.

co-founder

lauren
anderson

Lauren loves olives, vintage glassware, and math. You will find her knee deep in spreadsheets and finances to unwind from a stressful day. She is the ultimate problem solver and can always seem to make a near impossible situation not quite so impossible. She has rocking style, can efficiently pack a car like none other, and does not sleep enough. Her favorite flower is a daffodil, she scores the most amazing vintage pieces when thrifting, and she loves pouring milk over her ice cream.

Her real life consists of DC living with her husband, Kirk, with their two boys, Walter and Nelson. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)

meet rachel

co-founder

Rachel
Bridgwood

Rachel loves laughing, organizing, and cloth napkins. You will find her eating frozen grapes while watching Netflix or reading a good book to unwind from a stressful day. She tends to obsess over the smaller details and thrives in the presence of other people. She blogs all the things, wishes she had an endless budget for endless gatherings all the time, and does not sleep enough. Her favorite flower is usually a ranunculus, she ends too many email sentences in exclamation points, and she loves coffee ice cream with root beer.

Her real life consists of Virginia suburb living with her husband, Thomas, and their little ones, Amelia and Jude. No pets. Just a life-sized Yoda? (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)

meet hannah

designer

HANNAH
MCCARRIER

Hannah loves pour over coffee, anything plaid, and hiking with friends. She is a huge science nerd and has a degree in biology and came to us from a stint with a public health fellowship with the CDC. She officially joined Sweet Root early 2019 after completing the Sweet Root Internship program in 2018! She is organized as all get out, picked up floral design so naturally, and is a bubble of sunshine in the studio. Her favorite flower is a red poppy, she is really good at sudoku puzzles, friends say she is a good listener, and she prefers coffee ice cream with rainbow sprinkles in a waffle cone.

Her real life consists of Virginia suburbs living with a crew of roommates, visiting family in Pennsylvania, and hopping to the beach down south whenever time allows. (photographed by Kim Branagan, hair and makeup by Makeup by Ana B)

meet joe

warehouse manager

JOSEPH
MOSCHELLA

Joe loves all things coffee, eating food (but vegetarian), and the color blue. He is loyal to a fault, knows the lyrics to every song on the top 40 list, and is known to be a "neat freak". He officially joined Sweet Root the very beginning of 2020 after about two years of working as a breakdown manager on monthly events! He now manages all Sweet Root inventory and all warehouse activities. He is organized, driven, and super detail orientated. His favorite flower is a lotus, he always looks for ways to bless his family, his husband says Joe has the WORST dance moves but loves that nothing will stop him from "busting a move" whenever this is music playing, and he prefers Ben and Jerry's Strawberry Shortcake ice cream in a dish with a cone on top.

His real life consists of condo living in Virginia with his husband, Osmin, and their two French Bulldog pups Xander and Peanut.

meet daylen

designer

DAYLEN
RIVERA

Daylen loves french press coffee, brunch culture, and art that stops people and becomes a conversation. He is a serial chips-and-salsa-eater, a positivity engager full of witty one-liners, and a pastryoholic. He officially joined Sweet Root towards the beginning of 2020 to design and dream up fantastic installations! Dancing for over 15 years, he has performed for crowds of over 30,000 people in 30 different states. He  grew up in a small Wyoming town nestled in the heart of the Sinks Canyon State Park, his family has a pet llama named Punky, his favorite flower is bougainvillea, and he prefers mint chocolate chip ice cream in any way, shape, or form.

His real life consists of DC Metro area living with his dog Stromboli exploring a his city after relocating from Dallas, Texas.

meet lauren

No such thing as a bad idea if it leads to new and exciting challenges.


doing big differently

Spending every meaningful moment with your people.

intimate events

five

Bring on the floral cape. All the better to fight crime with.

awesome corsages

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I mean, really. Who doesn’t want to be encircled by flowers?

arbors

three

Give us any ceiling and we’ll figure out a way to get flowers up there.

great ceilings

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Fantastic conversation, intimate candlelight, and endless design options. 

long tables

a few of our favorite things

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our studio

We have a sweet production warehouse in Alexandria, Virginia.
It constantly fluctuates between tidy and disastrously messy depending on what
sort of projects and weddings we are working on. We love hosting gatherings and
shoots here and love having a bunch of other small business owners in the building
to share our days with. Daily life usually consists of family style lunches, babies,
stacks of coffee mugs, dogs, and the like. Shoot us an email at
thevillage@sweetrootvillage.com and come grab some coffee with us.

visit 

When I'm not traveling or photographing, I can be found curled up on our coach with a candle lit, enjoying a glass of deep red wine with my husband.

in my spare time

Fashion is my first love, and still informs my shooting style, my approach to posing, and my tendency towards editorial imagery, layers, and texture.

in my spare time

@SWEETROOTVILLAGE

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